“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” - Mark TwainDo you tend to agree with popular opinion or do you typically have an alternate view of any topic? You know my thoughts on choosing what to do when wondering about a decision. Look at what the 95%ers are doing and do the exact opposite. Why do I react this way? The biggest reason is once an idea or way of doing things has become popular, all the upside in it is gone. By 2007, real estate investing had become very popular. There were multiple TV shows about flipping houses. The media was featuring stories about the incredible housing market. People were leveraging their homes with home equity lines of credit and loans. People were spending very freely because their house was appreciating so quickly they would be fine to be able to pay these debts. New homeowners were able to get into homes priced way above their means with interest only loans. Well you know what happened through 2007 and 2008. The whole dynamic changed. The rush of people into real estate now became a huge challenge to the country. There was the mortgage meltdown as it was termed. The economy for many sank. The foreclosure crisis hit. Overall, the majority did very poorly. During this downturn for the 95%ers, who was making money? The people doing the exact opposite of what the majority was doing. I know my economy started to take off at this time... and I'm not alone. As the 95%ers fled real estate, I know multiple investors who made a great living and created generational wealth during this time. Why was it different for us? We know the real money and success happens in any opportunity before the masses identify the opportunity. Successful entrepreneurs get in to ride the wave as its getting bigger. Once it reaches a sizable height, we know it's time to look for the next wave before the top of this one curls over on us. Knowing this fact is why when you see the masses headed in a specific direction and you are with them, take a minute to analyze what's going on. Is the wave growing still or is the lip about come curl over on you and take you under? Be aware of what the majority is doing. Being aware of what the majority is doing is the reason the 5%ers continue to be the 5%ers. They look for the opportunity where no one else is surfing yet to jump on the next big wave. Start identifying where the majority is headed and begin searching for other options to create your next success. Do It Different! Paul Finck The Maverick Millionaire® P.S. This is one of my daily Maverick Moments which is part of my Maverick Membership program. To receive daily Maverick Moments along with other expert trainings and question and answer times with me, grab all the benefits for you as one of my Mavericks today by clicking here.