Waiting for Spontaneous Combustion

“Success isn’t a result of spontaneous combustion. You must set yourself on fire.” – Arnold H. Glasow

Are you waiting for the one big event or sign in your life to happen which will give you success?

I was talking to a student the other day and this is exactly where they were. This student had been studying real estate investing for a couple of years now. They had sent out one marketing campaign and were now waiting on the calls to come in to get their first deal. They were reluctant to do anything else right now because they knew they were going to be overwhelmed by the calls that came in and wanted to make sure they could keep up.  Do you know anyone like this?

Now as you might have heard from some of my trainings, I believe in taking massive action when you want to achieve a result. Waiting for one marketing campaign to be effective was very much like waiting for spontaneous combustion to happen. You can take one action and just wait to see if it works… and there is a much more effective route to your success.  Would you like to know the Maverick Way?

Figure out what else you can do to add some extra fuel to increase the likelihood you will ignite your success. This can be with additional marketing campaigns to other lists, reaching out to do joint ventures, placing ads where your target market looks for what you are selling, asking for referrals, networking, and when you want to add some real gasoline, find yourself a coach and mentor.

What I Do

Do you take this type of massive action in your business all at one time?  It is how I create my success.  Look at my events for example.  I have joint venture partners, I go out and speak at events, I use social media, I have online marketing, I have affiliates who market my event, I do email blasts, I do direct marketing, etc.  Each of these are done simultaneously to create attendance for an event.  If all I did was send out 10,000 pieces of direct mail and held off on the rest because I was concerned this would create too many leads, I would never fill a room.

When you add these additional fuels or accelerants to create your success, your success will happen faster and burn hotter than taking one action and expecting your success to take it from there. Commit to yourself to take massive action today to set yourself on fire instead of waiting for the spontaneous combustion to occur.

Do It Different!