“The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.” - Guy Kawasaki
Are you creating meaning with your business?
Is it making the world a better place?
These are fantastic questions to ask yourself about your business... and often are overlooked when people start a business. Did you answer these questions before you started your business?
So many entrepreneurs I have met started their business for one reason - to make money. While revenue is important to be able to create the freedom and lifestyle you dream about, it should never be the main reason for your business.
Look at the successful companies and you will find a deep passion among the owners who started them. Steve Jobs, Steve Wozniak, Bill Gates, Paul Allen, Warren Buffett, Dale Carnegie, Henry Ford, Walt Disney. They all created extremely successful companies which make tons of money. What started them and carried them on this course to success was a desire to make the world a better place with their products.
If they had only been concerned with the money, they would never have persevered when times were challenging. If they had only focused on the money, they would have never looked at what the customer's needs were and are.
What many entrepreneurs fail to realize is when you take care of your customer's challenges with your solution of a quality product or service, they will be happy. Happy customers tell others about your products because they know it will work for their friends. Referrals are the easiest business to close since someone else has already vouched for your company.
Happy customers and referrals come from delivering a fantastic product with amazing service from a person or a company who is passionate about helping them resolve a challenge they have. When you become this type of company focused on making the world a better place, the money will follow.
Take the time now to figure out what your customers need and want. Focus on delivering the best product and the most fantastic service to create an amazing experience for them. When you impact their world in a such a positive way, it will affect your world, and your bank account, in a positive way!