In this article, I’d like to share a subliminal persuasion technique that is very simple and effective, yet most people overlook its potential.

Are you aware that nothing could be more pleasing to people’s ears than hearing their own name being spoken? It gives them a sense of individuality.  Mentioning their name is also a sign of respect and recognition. The shift is subtle, but very significant. It makes your request more personal and makes the person feel more involved.

If your name is Cathy, which of these statements would you rather hear?  “Cathy, could I borrow this book?” or simply “Could I borrow this book?”

Of course, if your name is mentioned you will feel special. You will feel well liked by the person.  You’re being treated as though you are unique or one-of-a-kind.

That’s why a simple subliminal persuasion technique such as mentioning their name can really spell the difference between influencing a person or not.

To remember a name easily the first time you hear it, associate the name with something familiar and say the name a few times to commit it to memory.

The more you can use someone’s name the more rapport you’ll have with them.  Start using this technique today and you’ll see immediate results!